Email marketing is one of the most effective ways to communicate with your customers and prospects. It can help you build trust, increase conversions, and boost loyalty. But to succeed with email marketing, you need the right tools.
There are hundreds of email marketing software available in the market, each with its own features, pricing, and benefits. How do you choose the best one for your business?
In this blog post, we will compare 23 of the best email marketing tools in 2024 and help you find the one that suits your needs and budget.
What to Look for in an Email Marketing Tool
Before we dive into the comparison, let’s first understand what makes a good email marketing tool. Here are some of the key factors to consider:
- Ease of use: You want an email marketing tool that is easy to set up, use, and manage. You don’t want to waste time learning a complicated interface or dealing with technical issues.
- Features: You want an email marketing tool that has all the features you need to create, send, and track your email campaigns. Some of the essential features include email templates, segmentation, automation, personalization, analytics, and integrations.
- Deliverability: You want an email marketing tool that ensures your emails reach your subscribers’ inbox and not their spam folder. You also want to avoid getting blacklisted or penalized by email service providers (ESPs) or internet service providers (ISPs).
- Support: You want an email marketing tool that provides you with reliable and responsive customer support. You should be able to get help via phone, email, chat, or knowledge base whenever you need it.
- Pricing: You want an email marketing tool that fits your budget and offers you a good return on investment (ROI). You should also look for transparent and flexible pricing plans that allow you to scale up or down as your business grows.
23 Best Email Marketing Tools
Now that you know what to look for in an email marketing tool, let’s compare 15 of the best ones in 2024. Here are the 23 best email marketing tools:
NotifyVisitors
NotifyVisitors is the best email marketing tool in our list. It is a powerful and easy-to-use platform that allows you to segment your users, create personalized and automated email campaigns, and track your results. You can also use NotifyVisitors to create landing pages, pop-ups, surveys, and more.
Some of the features that make NotifyVisitors stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
NotifyVisitors offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $9 per month for up to 2,500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs. NotifyVisitors is the best email marketing tool for any business that wants to engage and retain their customers in a meaningful way.
Pros:
- Easy to use and set up
- Feature-rich and customizable
- High deliverability and support
- Affordable and flexible pricing
Cons:
- None that we could find
Sender
Sender is another great email marketing tool that offers both email and SMS marketing solutions. You can use Sender to create beautiful emails with drag-and-drop editor, send unlimited emails and SMS messages to your subscribers, and track your results with detailed reports and analytics. You can also use Sender to create pop-ups, forms, and newsletters to grow your email list.
Some of the features that make Sender stand out are:
- Responsive email templates that look great on any device
- Dynamic content and personalization options that let you tailor your emails to each subscriber
- Automation workflows that let you send triggered and scheduled emails and SMS messages based on user actions or events
- A/B testing and analytics that let you optimize your email and SMS performance and measure your ROI
- Integrations with popular tools like WordPress, WooCommerce, Shopify, Magento, and more
Sender offers a free plan for up to 2,500 contacts and 15,000 emails per month. You can also upgrade to a paid plan starting from $11 per month for up to 5,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Sender is a great email marketing tool for any business that wants to leverage both email and SMS marketing to reach their customers.
Pros:
- Affordable and flexible pricing
- Unlimited emails and SMS messages
- Feature-rich and customizable
- Easy to use and set up
Cons:
- Support could be better
MailChimp
MailChimp is one of the most popular email marketing tools in the world. It is a user-friendly and versatile platform that allows you to create, send, and track your email campaigns. You can also use MailChimp to create websites, landing pages, social ads, postcards, and more.
Some of the features that make MailChimp stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
MailChimp offers a free plan for up to 2,000 contacts and 10,000 emails per month. You can also upgrade to a paid plan starting from $10.99 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
MailChimp is a great email marketing tool for any business that wants to do more than just email marketing.
Pros:
- User-friendly and versatile
- Feature-rich and customizable
- High deliverability and support
- Free plan available
Cons:
- Pricing can get expensive as your list grows
Constant Contact
Constant Contact is one of the most robust email marketing tools available today. It is a comprehensive and reliable platform that allows you to create, send, and track your email campaigns. You can also use Constant Contact to create websites, landing pages, social ads, surveys, and more.
Some of the features that make Constant Contact stand out are:
- Responsive email templates that look great on any device
- Dynamic content and personalization options that let you tailor your emails to each subscriber
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
Constant Contact offers a 60-day free trial for up to 100 contacts and unlimited emails. You can also upgrade to a paid plan starting from $20 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Constant Contact is a great email marketing tool for any business that wants to have a full-service email marketing solution.
Pros:
- Comprehensive and reliable
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
Infusionsoft by Keap
Infusionsoft by Keap is a Keap product and email automation software that specializes in marketing automation. It is a powerful and advanced platform that allows you to create, send, and track your email campaigns. You can also use Infusionsoft by Keap to manage your contacts, sales, payments, and more.
Some of the features that make Infusionsoft by Keap stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
Infusionsoft by Keap offers a 14-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $79 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Infusionsoft by Keap is a great email marketing tool for any business that wants to have a sophisticated marketing automation solution.
Pros:
- Powerful and advanced
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
SendPulse
SendPulse is another email marketing tool that offers both email and SMS marketing solutions. You can use SendPulse to create, send, and track your email and SMS campaigns. You can also use SendPulse to create web push notifications, chatbots, and forms to grow your email list.
Some of the features that make SendPulse stand out are:
- Responsive email templates that look great on any device
- Dynamic content and personalization options that let you tailor your emails and SMS messages to each subscriber
- Automation workflows that let you send triggered and scheduled emails and SMS messages based on user actions or events
- A/B testing and analytics that let you optimize your email and SMS performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
SendPulse offers a free plan for up to 500 contacts and 15,000 emails per month. You can also upgrade to a paid plan starting from $9.85 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
SendPulse is a great email marketing tool for any business that wants to leverage both email and SMS marketing to reach their customers.
Pros:
- Affordable and flexible pricing
- Unlimited emails and SMS messages
- Feature-rich and customizable
- Easy to use and set up
Cons:
- Support could be better
Omnisend
Omnisend is an email marketing tool that specializes in e-commerce. It is a powerful and easy-to-use platform that allows you to create, send, and track your email campaigns. You can also use Omnisend to create SMS, web push notifications, Facebook Messenger, WhatsApp, and more.
Some of the features that make Omnisend stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular e-commerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and more
Omnisend offers a free plan for up to 15,000 emails per month. You can also upgrade to a paid plan starting from $16 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Omnisend is a great email marketing tool for any e-commerce business that wants to have a multi-channel marketing solution.
Pros:
- Easy to use and set up
- Feature-rich and customizable
- High deliverability and support
- Free plan available
Cons:
- Pricing can get expensive as your list grows
ConvertKit
ConvertKit is an email marketing tool that specializes in creators. It is a simple and elegant platform that allows you to create, send, and track your email campaigns. You can also use ConvertKit to create landing pages, forms, and newsletters to grow your email list.
Some of the features that make ConvertKit stand out are:
- Responsive email templates that look great on any device
- Dynamic content and personalization options that let you tailor your emails to each subscriber
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
ConvertKit offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $29 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
ConvertKit is a great email marketing tool for any creator who wants to have a simple and elegant email marketing solution.
Pros:
- Simple and elegant
- Feature-rich and customizable
- High deliverability and support
- Free plan available
Cons:
- Pricing can get expensive as your list grows
Moosend
Moosend is an email marketing tool that offers a simple and affordable solution. It is a user-friendly and flexible platform that allows you to create, send, and track your email campaigns. You can also use Moosend to create landing pages, forms, and newsletters to grow your email list.
Some of the features that make Moosend stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
Moosend offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $8 per month for up to 2,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Moosend is a great email marketing tool for any business that wants to have a simple and affordable email marketing solution.
Pros:
- User-friendly and flexible
- Feature-rich and customizable
- High deliverability and support
- Free plan available
Cons:
- Deliverability could be better
AWeber
AWeber is one of the oldest email marketing tools in the market. It is a reliable and trusted platform that allows you to create, send, and track your email campaigns. You can also use AWeber to create landing pages, forms, and newsletters to grow your email list.
Some of the features that make AWeber stand out are:
- Responsive email templates that look great on any device
- Dynamic content and personalization options that let you tailor your emails to each subscriber
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
AWeber offers a 30-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $19 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
AWeber is a great email marketing tool for any business that wants to have a reliable and trusted email marketing solution.
Pros:
- Reliable and trusted
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
SendX
SendX is an email marketing tool that offers a simple and affordable solution. It is a user-friendly and flexible platform that allows you to create, send, and track your email campaigns. You can also use SendX to create landing pages, forms, and newsletters to grow your email list.
Some of the features that make SendX stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
SendX offers a 14-day free trial for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $9.99 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
SendX is a great email marketing tool for any business that wants to have a simple and affordable email marketing solution.
Pros:
- User-friendly and flexible
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Support could be better
Systeme.io
Systeme.io is an email marketing tool that offers an all-in-one marketing platform. It is a powerful and easy-to-use platform that allows you to create, send, and track your email campaigns. You can also use Systeme.io to create websites, landing pages, sales funnels, webinars, courses, and more.
Some of the features that make Systeme.io stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
Systeme.io offers a 14-day free trial for up to 5,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $27 per month for up to 5,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Systeme.io is a great email marketing tool for any business that wants to have an all-in-one marketing platform.
Pros:
- Powerful and easy-to-use
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
Drip
Drip is an email marketing tool that specializes in e-commerce. It is a powerful and advanced platform that allows you to create, send, and track your email campaigns. You can also use Drip to create SMS, web push notifications, Facebook Custom Audiences, and more.
Some of the features that make Drip stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular e-commerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and more
Drip offers a 14-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $49 per month for up to 2,500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
Drip is a great email marketing tool for any e-commerce business that wants to have a sophisticated email marketing solution.
Pros:
- Powerful and advanced
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
GetResponse
GetResponse is an email marketing tool that offers a solution for small to medium-sized enterprises (SMEs). It is a user-friendly and affordable platform that allows you to create, send, and track your email campaigns. You can also use GetResponse to create landing pages, webinars, surveys, and more.
Some of the features that make GetResponse stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
GetResponse offers a 30-day free trial for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $15 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
GetResponse is a great email marketing tool for any SME that wants to have a user-friendly and affordable email marketing solution.
Pros:
- User-friendly and affordable
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
ActiveCampaign
ActiveCampaign is an email marketing tool that offers a solution for B2B service companies. It is a powerful and intelligent platform that allows you to create, send, and track your email campaigns. You can also use ActiveCampaign to create landing pages, forms, chatbots, and more.
Some of the features that make ActiveCampaign stand out are:
- Drag-and-drop email builder that lets you create stunning emails without coding
- Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
- Automation workflows that let you send triggered and scheduled emails based on user actions or events
- A/B testing and analytics that let you optimize your email performance and measure your ROI
- Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more
ActiveCampaign offers a 14-day free trial for up to 100 contacts and unlimited emails. You can also upgrade to a paid plan starting from $15 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.
ActiveCampaign is a great email marketing tool for any B2B service company that wants to have a powerful and intelligent email marketing solution.
Pros:
- Powerful and intelligent
- Feature-rich and customizable
- High deliverability and support
- Free trial available
Cons:
- Pricing can get expensive as your list grows
