Best Email Marketing Tools in 2025

Email marketing is one of the most effective ways to communicate with your customers and prospects. It can help you build trust, increase conversions, and boost loyalty. But to succeed with email marketing, you need the right email marketing tools.

Email marketing in 2025 remains one of the most powerful digital strategies for engaging audiences, nurturing leads, and driving conversions. With AI-driven personalization, multi-channel automation, and real-time analytics now standard, today’s tools go far beyond simple newsletters. Businesses can craft hyper-targeted campaigns that adapt to user behavior, integrate seamlessly with CRMs and e-commerce platforms, and deliver measurable ROI—often exceeding $38 for every $1 spent.

Choosing the right platform means balancing ease of use, automation depth, scalability, and budget. There are hundreds of email marketing software available in the market, each with its own features, pricing, and benefits. How do you choose the best one for your business?

In this blog post, we will compare 15 of the best email marketing tools in 2025 and help you find the one that suits your needs and budget.

What to Look for in an Email Marketing Tool

Before we dive into the comparison, let’s first understand what makes a good email marketing tool. Here are some of the key factors to consider when choosing the best email marketing tools for your business:

• Ease of use: You want an email marketing tool that is easy to set up, use, and manage. You don’t want to waste time learning a complicated interface or dealing with technical issues.
• Features: You want an email marketing tool that has all the features you need to create, send, and track your email campaigns. Some of the essential features include email templates, segmentation, automation, personalization, analytics, and integrations.
• Deliverability: You want an email marketing tool that ensures your emails reach your subscribers’ inboxes and not their spam folders. You also want to avoid getting blacklisted or penalized by email service providers (ESPs) or internet service providers (ISPs).
• Support: You want an email marketing tool that provides you with reliable and responsive customer support. You should be able to get help via phone, email, chat, or knowledge base whenever you need it.
• Pricing: You want an email marketing tool that fits your budget and offers you a good return on investment (ROI). You should also look for transparent and flexible pricing plans that allow you to scale up or down as your business grows.
• Sure! Here’s a more detailed and informative version of each feature with bold lead-ins for clarity and impact:
• Smart Personalization: Use AI to tailor subject lines, body content, and send times based on user behavior, buying habits, and engagement history—ensuring every message feels custom-made.
• Optimized Copywriting: Machine learning analyzes campaign performance to suggest high-converting text, including emotionally resonant phrases and trending keywords that improve open and click rates.
• Intelligent Automation: Build complex workflows with visual editors that trigger sequences (e.g., welcome emails, cart reminders) using if-then logic, user actions, and demographic data.
• Live Metrics: Access interactive dashboards that display real-time open rates, click-through rates, and conversions, with A/B testing and heatmaps to fine-tune future messaging.
• Omnichannel Messaging: Manage campaigns across email, SMS, WhatsApp, and push notifications from one unified platform—tracking engagement across all touchpoints with centralized reporting.
• Effortless Integration: Instantly connect with CRM systems, e-commerce platforms like Shopify, and social media tools to sync customer data, product catalogs, and campaign performance.
• User-Friendly Design: Drag-and-drop email builders with mobile-responsive templates and built-in preview tools make it easy for anyone—designers or marketers—to launch polished campaigns.
• Team-Ready Scalability: Assign roles, set permissions, and scale campaigns effortlessly across growing contact lists with pricing tiers that match business growth.
• Built-In Compliance: Automatically manage consent and legal disclaimers with GDPR, CAN-SPAM, and CASL compliance options; ensure authentication with SPF, DKIM, and DMARC settings.
• Deliverability Support: Use spam score predictors, bounce rate monitoring, and inbox preview tools to maximize inbox placement and avoid being flagged or filtered.

15 Best Email Marketing Tools

Now that you know what to look for in an email marketing tool, let’s compare 15 of the best ones in 2025. Here are the best email marketing tools:

1. NotifyVisitors

NotifyVisitors is one of the best email marketing tools, as it is a powerful and easy-to-use platform that allows you to segment your users, create personalized and automated email campaigns, and track your results. You can also use NotifyVisitors to create landing pages, pop-ups, surveys, and more.

Some of the features that make NotifyVisitors stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

NotifyVisitors offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $9 per month for up to 2,500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs. NotifyVisitors is the best email marketing tool for any business that wants to engage and retain their customers in a meaningful way.

Pros:

• Easy to use and set up
• Feature-rich and customizable
• High deliverability and support
• Affordable and flexible pricing

Cons:

• None that we could find

2. Sender

Sender is another great email marketing tool that offers both email and SMS marketing solutions. You can use Sender to create beautiful emails with a drag-and-drop editor, send unlimited emails and SMS messages to your subscribers, and track your results with detailed reports and analytics. You can also use Sender to create pop-ups, forms, and newsletters to grow your email list.

Some of the features that make Sender stand out are:

• Responsive email templates that look great on any device
• Dynamic content and personalization options that let you tailor your emails to each subscriber
• Automation workflows that let you send triggered and scheduled emails and SMS messages based on user actions or events
• A/B testing and analytics that let you optimize your email and SMS performance and measure your ROI
• Integrations with popular tools like WordPress, WooCommerce, Shopify, Magento, and more

Sender offers a free plan for up to 2,500 contacts and 15,000 emails per month. You can also upgrade to a paid plan starting from $11 per month for up to 5,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Sender is a great email marketing tool for any business that wants to leverage both email and SMS marketing to reach their customers.

Pros:

• Affordable and flexible pricing
• Unlimited emails and SMS messages
• Feature-rich and customizable
• Easy to use and set up

Cons:

• Support could be better

3. MailChimp

MailChimp is one of the most popular and best email marketing tools in the world. It is a user-friendly and versatile platform that allows you to create, send, and track your email campaigns. You can also use MailChimp to create websites, landing pages, social ads, postcards, and more.

Some of the features that make MailChimp stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

MailChimp offers a free plan for up to 2,000 contacts and 10,000 emails per month. You can also upgrade to a paid plan starting from $10.99 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

MailChimp is a great email marketing tool for any business that wants to do more than just email marketing.

Pros:

• User-friendly and versatile
• Feature-rich and customizable
• High deliverability and support
• Free plan available

Cons:

• Pricing can get expensive as your list grows

4. Constant Contact

Constant Contact is one of the most robust email marketing tools available today. It is a comprehensive and reliable platform that allows you to create, send, and track your email campaigns. You can also use Constant Contact to create websites, landing pages, social ads, surveys, and more.

Some of the features that make Constant Contact stand out are:

• Responsive email templates that look great on any device
• Dynamic content and personalization options that let you tailor your emails to each subscriber
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

Constant Contact offers a 60-day free trial for up to 100 contacts and unlimited emails. You can also upgrade to a paid plan starting from $20 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Constant Contact is a great email marketing tool for any business that wants to have a full-service email marketing solution.

Pros:

• Comprehensive and reliable
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

5. Infusionsoft by Keap

Infusionsoft by Keap is a Keap product and email automation software that specializes in marketing automation. It is a powerful and advanced platform that allows you to create, send, and track your email campaigns. You can also use Infusionsoft by Keap to manage your contacts, sales, payments, and more.

Some of the features that make Infusionsoft by Keap stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

Infusionsoft by Keap offers a 14-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $79 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Infusionsoft by Keap is a great email marketing tool for any business that wants to have a sophisticated marketing automation solution.

Pros:

• Powerful and advanced
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

6. SendPulse

SendPulse is another email marketing tool that offers both email and SMS marketing solutions. You can use SendPulse to create, send, and track your email and SMS campaigns. You can also use SendPulse to create web push notifications, chatbots, and forms to grow your email list.

Some of the features that make SendPulse stand out are:

• Responsive email templates that look great on any device
• Dynamic content and personalization options that let you tailor your emails and SMS messages to each subscriber
• Automation workflows that let you send triggered and scheduled emails and SMS messages based on user actions or events
• A/B testing and analytics that let you optimize your email and SMS performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

SendPulse offers a free plan for up to 500 contacts and 15,000 emails per month. You can also upgrade to a paid plan starting from $9.85 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

SendPulse is a great email marketing tool for any business that wants to leverage both email and SMS marketing to reach their customers.

Pros:

• Affordable and flexible pricing
• Unlimited emails and SMS messages
• Feature-rich and customizable
• Easy to use and set up

Cons:

• Support could be better

7. Omnisend

Omnisend is an email marketing tool that specializes in e-commerce. It is a powerful and easy-to-use platform that allows you to create, send, and track your email campaigns. You can also use Omnisend to create SMS, web push notifications, Facebook Messenger, WhatsApp, and more.

Some of the features that make Omnisend stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular e-commerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and more

Omnisend offers a free plan for up to 15,000 emails per month. You can also upgrade to a paid plan starting from $16 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Omnisend is a great email marketing tool for any e-commerce business that wants to have a multi-channel marketing solution.

Pros:

• Easy to use and set up
• Feature-rich and customizable
• High deliverability and support
• Free plan available

Cons:

• Pricing can get expensive as your list grows

8. ConvertKit

ConvertKit is an email marketing tool that specializes in creators. It is a simple and elegant platform that allows you to create, send, and track your email campaigns. You can also use ConvertKit to create landing pages, forms, and newsletters to grow your email list.

Some of the features that make ConvertKit stand out are:

• Responsive email templates that look great on any device
• Dynamic content and personalization options that let you tailor your emails to each subscriber
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

ConvertKit offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $29 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

ConvertKit is a great email marketing tool for any creator who wants to have a simple and elegant email marketing solution.

Pros:

• Simple and elegant
• Feature-rich and customizable
• High deliverability and support
• Free plan available

Cons:

• Pricing can get expensive as your list grows
  

9. Moosend

Moosend is an email marketing tool that offers a simple and affordable solution. It is a user-friendly and flexible platform that allows you to create, send, and track your email campaigns. You can also use Moosend to create landing pages, forms, and newsletters to grow your email list.

Some of the features that make Moosend stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

Moosend offers a free plan for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $8 per month for up to 2,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Moosend is a great email marketing tool for any business that wants to have a simple and affordable email marketing solution.

Pros:

• User-friendly and flexible
• Feature-rich and customizable
• High deliverability and support
• Free plan available

Cons:

• Deliverability could be better

10. AWeber

AWeber is one of the oldest email marketing tools in the market. It is a reliable and trusted platform that allows you to create, send, and track your email campaigns. You can also use AWeber to create landing pages, forms, and newsletters to grow your email list.

Some of the features that make AWeber stand out are:

• Responsive email templates that look great on any device
• Dynamic content and personalization options that let you tailor your emails to each subscriber
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

AWeber offers a 30-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $19 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

AWeber is a great email marketing tool for any business that wants to have a reliable and trusted email marketing solution.

Pros:

• Reliable and trusted
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

11. SendX

SendX is an email marketing tool that offers a simple and affordable solution. It is a user-friendly and flexible platform that allows you to create, send, and track your email campaigns. You can also use SendX to create landing pages, forms, and newsletters to grow your email list.

Some of the features that make SendX stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

SendX offers a 14-day free trial for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $9.99 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

SendX is a great email marketing tool for any business that wants to have a simple and affordable email marketing solution.

Pros:

• User-friendly and flexible
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Support could be better

12. Systeme.io

Systeme.io is an email marketing tool that offers an all-in-one marketing platform. It is a powerful and easy-to-use platform that allows you to create, send, and track your email campaigns. You can also use Systeme.io to create websites, landing pages, sales funnels, webinars, courses, and more.

Some of the features that make Systeme.io stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

Systeme.io offers a 14-day free trial for up to 5,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $27 per month for up to 5,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Systeme.io is a great email marketing tool for any business that wants to have an all-in-one marketing platform.

Pros:

• Powerful and easy-to-use
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

13. Drip

Drip is an email marketing tool that specializes in e-commerce. It is a powerful and advanced platform that allows you to create, send, and track your email campaigns. You can also use Drip to create SMS, web push notifications, Facebook Custom Audiences, and more.

Some of the features that make Drip stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular e-commerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and more

Drip offers a 14-day free trial for up to 500 contacts and unlimited emails. You can also upgrade to a paid plan starting from $49 per month for up to 2,500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

Drip is a great email marketing tool for any e-commerce business that wants to have a sophisticated email marketing solution.

Pros:

• Powerful and advanced
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

14. GetResponse

GetResponse is an email marketing tool that offers a solution for small to medium-sized enterprises (SMEs). It is a user-friendly and affordable platform that allows you to create, send, and track your email campaigns. You can also use GetResponse to create landing pages, webinars, surveys, and more.

Some of the features that make GetResponse stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

GetResponse offers a 30-day free trial for up to 1,000 contacts and unlimited emails. You can also upgrade to a paid plan starting from $15 per month for up to 1,000 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

GetResponse is a great email marketing tool for any SME that wants to have a user-friendly and affordable email marketing solution.

Pros:

• User-friendly and affordable
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

15. ActiveCampaign

ActiveCampaign is an email marketing tool that offers a solution for B2B service companies. It is a powerful and intelligent platform that allows you to create, send, and track your email campaigns. You can also use ActiveCampaign to create landing pages, forms, chatbots, and more.

Some of the features that make ActiveCampaign stand out are:

• Drag-and-drop email builder that lets you create stunning emails without coding
• Advanced segmentation and personalization options that let you target your subscribers based on their behavior, preferences, location, and more
• Automation workflows that let you send triggered and scheduled emails based on user actions or events
• A/B testing and analytics that let you optimize your email performance and measure your ROI
• Integrations with popular tools like WordPress, Shopify, WooCommerce, Zapier, and more

ActiveCampaign offers a 14-day free trial for up to 100 contacts and unlimited emails. You can also upgrade to a paid plan starting from $15 per month for up to 500 contacts and unlimited emails. You can also get a custom plan for enterprise-level needs.

ActiveCampaign is a great email marketing tool for any B2B service company that wants to have a powerful and intelligent email marketing solution.

Pros:

• Powerful and intelligent
• Feature-rich and customizable
• High deliverability and support
• Free trial available

Cons:

• Pricing can get expensive as your list grows

Best Email Marketing Tools Comparison Chart (2025)

Tool Name	Starting Price (Monthly)	Free Plan	Automation Features	Best For	Notable Strengths
NotifyVisitors	$49	✅	Advanced workflows	SMBs, eCommerce, Startups	Omnichannel (email, SMS, push), AMP emails
Sender	$7	✅	Visual automation builder	Startups, SMBs	High deliverability, SMS integration
MailChimp	$13	✅	Customer journeys	SMBs, Creators	300+ integrations, AI content assistant
Constant Contact	$12	❌ (Trial)	Basic automation	Nonprofits, Event marketers	Event tools, social posting
Infusionsoft (Keap)	$40	❌ (Trial)	CRM-integrated automation	Service businesses, Agencies	CRM + automation, lead scoring
SendPulse	$10	✅	Email + SMS + chatbot	Multichannel marketers	Push notifications, chatbot builder
Omnisend	$16	✅	Ecommerce workflows	Online stores	SMS, push, cart recovery
ConvertKit	$15	✅	Visual sequences	Bloggers, Creators	Tag-based segmentation, monetization
Moosend	$9	✅ (Trial)	Behavioral automation	Budget-conscious marketers	Predictive recommendations, unlimited sends
AWeber	$15	✅	Drip campaigns	Beginners, SMBs	800+ integrations, landing pages
SendX	$7.49	✅ (Trial)	Smart automation	SMBs, Agencies	Unlimited emails, heatmaps
Systeme.io	$0	✅	Funnel + email automation	Solopreneurs, Course creators	Unlimited

Use Case Recommendations for Choosing Best Email Marketing Tools

Use Case	Recommended Tools
Affiliate Marketing	ConvertKit, GetResponse, Systeme.io
Ecommerce Automation	Omnisend, Drip, Moosend
Lead Nurturing (B2B)	ActiveCampaign, Keap, MailChimp
Course & Funnel Builders	Systeme.io, GetResponse

Final Verdict: Best Email Marketing Tools in 2025

Top All-Rounders

These platforms offer robust features across automation, design, analytics, and integrations:

Tool	Best For	Starting Price	Key Features
HubSpot	CRM integration & lead nurturing	Free (limited)	Advanced automation, CRM, landing pages
Mailchimp	E-commerce & landing pages	$13/month	Templates, automation, website builder
Brevo	Budget-friendly automation	$9/month	Email + SMS, CRM, transactional emails
Campaigner	Experienced marketers	$59/month	Segmentation, A/B testing, ecommerce
Omnisend	Multichannel campaigns	Free (basic)	Email, SMS, push, automation workflows

Best for Small Businesses & Beginners

Affordable and easy-to-use platforms with generous free plans:

Tool	Highlights	Free Plan?
Zoho Campaigns	Free forever plan, CRM integration	✅
MailerLite	Bulk emails, automation on free plan	✅
Moosend	Simple UI, automation, analytics	✅
iContact	AI-powered content, beginner-friendly	❌

Specialized & Niche Tools

For advanced needs or specific use cases:

• Drip: Best for e-commerce personalization and cart recovery
• GetResponse: Ideal for monetizing content and landing pages
• SendPulse: Combines email, SMS, and chatbot automation
• Warmy.io: Email warm-up and deliverability optimization

How to Choose the Right Tool

Consider these factors:

• Audience size and email volume
• Automation needs (e.g., drip campaigns, segmentation)
• Design flexibility (templates vs. custom HTML)
• CRM integration for lead tracking
• Budget and scalability

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