Search engine optimization (SEO) is a crucial strategy for any small business that wants to increase its online visibility, attract more customers, and grow its revenue. However, SEO can be challenging and time-consuming, especially for small businesses that have limited resources and expertise.
That’s why many small businesses rely on SEO software to help them with various aspects of SEO, such as keyword research, content optimization, competitor analysis, link building, rank tracking, and reporting. SEO software can save you time and money, as well as provide you with valuable insights and recommendations to improve your website’s performance and ranking.
But how do you choose the best SEO software for your small business? There are hundreds of options available in the market, each with different features, pricing, and benefits. To help you make an informed decision, we have compiled a list of the best SEO software for small businesses in 2024, based on user reviews, ratings, and features.
Why SEO software is important for small businesses?
SEO is important for small businesses because it can help them:
- Create user-friendly websites that are fast, easy to navigate, and provide useful information to potential customers. This can improve the user experience and reduce bounce rates
- Increase online visibility by ranking higher in search engine results pages (SERPs) for relevant keywords. This can help them attract more organic traffic, reach new audiences, and compete with larger businesses
- Build trust and credibility by showing up as a reliable and authoritative source of information, products, or services. This can help them establish a positive reputation, increase brand awareness, and generate more leads and sales
- Support content marketing by creating original and engaging content that answers the questions and needs of their target market. This can help them provide value, educate, and persuade their customers, as well as boost their SEO performance
- Maximize PPC campaigns by combining paid and organic strategies to dominate the SERPs and increase click-through rates (CTRs). This can help them optimize their advertising budget, increase conversions, and achieve a higher return on investment (ROI)
Best SEO Software for Small Businesses in 2024
1. Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. Semrush offers a comprehensive set of tools for SEO, such as:
- Keyword research: Find the best keywords for your website based on search volume, difficulty, trends, and intent.
- Content optimization: Analyze and improve your content quality, readability, and relevance with AI-powered suggestions.
- Competitor analysis: Spy on your competitors’ strategies, keywords, backlinks, traffic sources, and ads.
- Link building: Find and outreach to high-quality link prospects, monitor your backlink profile, and identify toxic links.
- Rank tracking: Track your website’s ranking for any keyword across different devices, locations, and search engines.
- Reporting: Create and share customizable reports with your clients or stakeholders.
Semrush is trusted by over 7 million users worldwide, including small businesses and industry giants like eBay, Quora, Booking.com, HP, and Uber. Semrush offers four pricing plans: Pro ($108.33 per month), Guru ($208.33 per month), Business ($333.33 per month), and Enterprise (custom pricing). You can also try Semrush for free for seven days.
Checkout: Semrush
2. KWFinder
KWFinder is a powerful keyword research tool that helps you find long-tail keywords with low SEO difficulty. KWFinder allows you to:
- Discover thousands of keyword ideas for any niche or topic.
- Analyze the keyword difficulty and search volume of any keyword.
- Filter keywords by location, language, search engine, or other criteria.
- See the SERP analysis of any keyword, including the top-ranking pages, domain authority, page authority, backlinks, social signals, and estimated visits.
- Save and organize your keywords in lists.
KWFinder is part of Mangools, a suite of SEO tools that also includes SERPChecker (SERP analysis tool), SERPWatcher (rank tracking tool), LinkMiner (backlink analysis tool), and SiteProfiler (website analysis tool). KWFinder offers three pricing plans: Basic ($19.90 per month), Premium ($29.90 per month), and Agency ($39.90 per month). You can also try KWFinder for free for 10 days.
Checkout: KWFinder
3. WooRank
WooRank is a user-friendly SEO software that helps you optimize your website for better ranking and performance. WooRank allows you to:
- Scan your website for technical issues, such as broken links, duplicate content, redirects, sitemaps, robots.txt files, and more.
- Get instant recommendations to fix the issues and improve your SEO score.
- Monitor your website’s performance metrics, such as loading speed, mobile-friendliness, security, and usability.
- Track your website’s ranking for up to 50 keywords across different locations and devices.
- Analyze your competitors’ websites and see how they rank for the same keywords.
- Generate white-label reports with your own branding and logo.
WooRank is used by over 75 thousand users worldwide, including small businesses and agencies. WooRank offers three pricing plans: Pro ($53.25 per month), Premium ($113.25 per month), and Enterprise (custom pricing). You can also try WooRank for free for three days.
Checkout: WooRank
4. BrightLocal
BrightLocal is a specialized SEO software for local businesses that helps you improve your local search ranking and reputation. BrightLocal allows you to:
- Track your local search ranking for hundreds of keywords across different locations and devices.
- Monitor and manage your online reviews from over 300 platforms, such as Google, Facebook, Yelp, and TripAdvisor.
- Build and optimize your Google My Business profile and listings on other local directories.
- Audit and fix your local citations and NAP (name, address, phone number) consistency across the web.
- Generate and share white-label reports with your clients or stakeholders.
BrightLocal is trusted by over 90 thousand users worldwide, including local businesses, agencies, and franchises. BrightLocal offers three pricing plans: Single Business ($29.17 per month), Multi Business ($49.17 per month), and SEO Pro ($79.17 per month). You can also try BrightLocal for free for 14 days.
Checkout: BrightLocal
5. AnswerThePublic
AnswerThePublic is an affordable SEO tool that helps you discover what people are searching for on the web. AnswerThePublic allows you to:
- Enter any keyword or topic and get hundreds of questions, prepositions, comparisons, and related terms that people are searching for.
- See the data in a visual format, such as a wheel or a list, or download it as a CSV file.
- Filter the data by language, location, or search engine.
- Analyze the search volume, difficulty, and trends of any keyword using data from Google Ads and Google Trends.
AnswerThePublic is ideal for content creation, as it helps you find relevant and engaging topics for your audience. AnswerThePublic offers three pricing plans: Free (up to three searches per day), Pro ($9 per month), and Lifetime ($99 one-time fee). You can also try AnswerThePublic for free for seven days.
Checkout: AnswerThePublic
6. Google Search Console
Google Search Console is a free SEO tool that helps you monitor and troubleshoot your website’s performance and issues on Google Search. Google Search Console allows you to:
- See how your website appears on Google Search, including your snippets, titles, descriptions, and structured data.
- Submit and test your sitemaps and URLs for indexing and crawling by Google.
- Analyze your website’s traffic, impressions, clicks, and position for any query or page.
- Identify and fix any errors or issues that affect your website’s ranking, such as mobile usability, security, speed, AMP, and core web vitals.
- Receive alerts and notifications from Google when your website has any problems or opportunities.
Google Search Console is an essential SEO tool for any website owner, as it provides you with direct feedback and insights from Google. Google Search Console is free to use for anyone who has a website.
Checkout: Google Search Console
7. Screaming Frog
Screaming Frog is a desktop-based SEO software that helps you find and fix on-site SEO issues on your website. Screaming Frog allows you to:
- Crawl your website and extract key data, such as URLs, titles, meta descriptions, headings, images, links, canonicals, status codes, and more.
- Audit your website for common SEO issues, such as broken links, duplicate content, missing tags, redirects, and more.
- Analyze your website’s internal linking structure and identify any orphaned pages or link opportunities.
- Integrate with other SEO tools and platforms, such as Google Analytics, Google Search Console, Majestic, Ahrefs, Moz, and more.
- Generate and export various reports and visualizations of your website’s data and issues.
Screaming Frog is a powerful and flexible SEO tool that can handle large and complex websites. Screaming Frog offers two pricing plans: Free (up to 500 URLs per crawl) and Paid (£149 per year).
Checkout: Screaming Frog
8. Google Analytics
Google Analytics is a free web analytics tool that helps you measure and understand your website’s traffic, behavior, and conversions. Google Analytics allows you to:
- See how many users visit your website, where they come from, how long they stay, and what they do on your website.
- Set up and track your goals, such as sales, sign-ups, downloads, or any other actions that matter to your business.
- Analyze your website’s performance, such as loading speed, bounce rate, engagement, and retention.
- Segment your audience by various criteria, such as demographics, interests, behavior, location, device, and more.
- Create and customize various reports and dashboards to visualize and share your data.
Google Analytics is a must-have SEO tool for any website owner, as it provides you with valuable insights and data to optimize your website and marketing campaigns. Google Analytics is free to use for anyone who has a website.
Checkout: Google Analytics
9. Moz Pro
Moz Pro is a popular SEO software that helps you improve your website’s ranking and visibility on search engines. Moz Pro allows you to:
- Research and optimize your keywords with data from Moz’s Keyword Explorer tool.
- Audit and improve your on-page SEO with Moz’s Site Crawl tool.
- Monitor and analyze your backlinks with Moz’s Link Explorer tool.
- Track and compare your ranking with Moz’s Rank Tracker tool.
- Generate and export various reports and insights with Moz’s Custom Reports tool.
Moz Pro is a comprehensive and reliable SEO tool that has been in the industry for over a decade. Moz Pro offers four pricing plans: Standard ($79 per month), Medium ($119 per month), Large ($199 per month), and Premium ($479 per month). You can also try Moz Pro for free for 30 days.
Checkout: Moz Pro
10. Surfer SEO
Surfer SEO is a unique SEO software that helps you optimize your content for better ranking and relevance. Surfer SEO allows you to:
- Analyze the top-ranking pages for any keyword and see what factors influence their ranking, such as word count, keywords, headings, images, links, and more.
- Get data-driven suggestions to improve your content quality, readability, and relevance based on the best practices of your competitors.
- Write or edit your content in real-time with Surfer SEO’s Content Editor tool, which provides you with live feedback and scores.
- Compare your content with your competitors’ content and see how you can outrank them with Surfer SEO’s Content Comparison tool.
- Generate high-quality content briefs with Surfer SEO’s Content Planner tool, which provides you with the outline, keywords, questions, and sources for any topic.
Surfer SEO is a powerful and innovative SEO tool that helps you create and optimize content that matches the search intent and expectations of your audience. Surfer SEO offers four pricing plans: Hobby ($29 per month), Basic ($59 per month), Pro ($99 per month), and Business ($199 per month). You can also try Surfer SEO for free for seven days.
Checkout: Surfer SEO
11. Mangools
Mangools is a budget-friendly SEO software that helps you with various aspects of SEO, such as keyword research, SERP analysis, rank tracking, backlink analysis, and website analysis. Mangools allows you to:
- Find and analyze thousands of keyword ideas with data from Mangools’ KWFinder tool.
- See and compare the top-ranking pages for any keyword with data from Mangools’ SERPChecker tool.
- Monitor and track your website’s ranking for any keyword across different locations and devices with Mangools’ SERPWatcher tool.
- Explore and evaluate your backlinks and competitors’ backlinks with data from Mangools’ LinkMiner tool.
- Analyze and audit your website and competitors’ websites with data from Mangools’ SiteProfiler tool.
Mangools is a simple and easy-to-use SEO tool that provides you with essential data and insights to improve your website’s ranking and performance. Mangools offers three pricing plans: Basic ($19.90 per month), Premium ($29.90 per month), and Agency ($39.90 per month). You can also try Mangools for free for 10 days.
Checkout: Mangools
Conclusion
SEO is a vital strategy for any small business that wants to succeed online. However, SEO can be challenging and time-consuming, especially for small businesses that have limited resources and expertise. That’s why using SEO software can help you save time and money, as well as provide you with valuable insights and recommendations to improve your website’s performance and ranking.
In this blog post, we have reviewed some of the best SEO software for small businesses in 2024, based on user reviews, ratings, and features. These SEO tools can help you with various aspects of SEO, such as keyword research, content optimization, competitor analysis, link building, rank tracking, and reporting. Whether you are looking for an all-in-one SEO tool, a specialized SEO tool, or a free SEO tool, you can find the best option for your needs and budget from this list.
We hope this blog post has helped you to find the best SEO software for your small business. If you have any questions or feedback, please feel free to leave a comment below. We would love to hear from you. Happy SEO! 🙂
